"Coaching is unlocking a person's potential to maximize their growth"
-Sir John Whitmore
Traditionally, therapy has focused on the past to understand the person's current life situation. Coaching focuses on the present and future, helping the person draw on personal strengths to form successful action plans. Contemporary therapy approaches, like cognitive-behavioral therapy (CBT), do have a lot in common with coaching. Both help people use positive and practical thinking to create new behavioral and thought patterns that support their growth and success.
Initial sessions may include stakeholder interviews, personality/style assessments, and reflective exercises. As a result, goals and action steps are developed. and these form the basis of coaching sessions. While some structure and direction is essential, the coach remains flexible and accompanies the client in exploration during each session.
The International Coaches Federation says “Coaching is an interactive process that helps individuals and organizations to develop more rapidly and produce more satisfying results. As a result of coaching, clients set better goals, take more action, make better decisions and more fully use their natural strengths.”
ROI studies show that coaching can lead to 70% improvement in performance, 80% increased confidence and 99% satisfaction with the overall coaching experience. (ICF Global Study)